Dr. Kenneth Steele presented at the 26th annual meeting of APS in San Francisco, CA

Dr. Kenneth Steele recently presented a study at the 26th annual meeting of the Association for Psychological Science in San Francisco, CAThe study examined the effect of the color red on snack food consumption. Read more in the abstract below and check out the full study. Congratulations Dr. Steele!

"The color red has been hypothesized to activate a state of avoidance motivation because of its association with danger and mistakes. This state causes people to become more vigilant and risk-averse across a variety of tasks. Mehta and Zhu (2009) reported that exposure to red decreased solution times for avoidance-related anagrams and increased preference for brands that stressed safety. Elliot et al. (2009) reported that people leaned away from the color red on a computer screen relative to green or gray. Genschow, Reutner, and Wänke (2012) hypothesized that red would function as a subtle “stop” signal to reduce eating. They reported that participants drank less from a red-labeled cup and ate less pretzels from a red plate, relative to a blue or white plate. The purpose of the present experiment was to replicate their second experiment."

 

Steele, K. M., Rash, L., Kimura, N., Erath, T., Tobin, P., Gray, J., & Lusk, C. (2014, May). Does the color red reduce snack food consumption? Poster presented at the 26th annual meeting of the Association for Psychological Science, San Francisco, CA.

Poster titled
Published: Feb 20, 2015 9:04pm

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